Observed rates of FOBT participation per 1000 and joinpoint location determined by Joinpoint regression analysis, Ontario, 1994–2012. Observed rate = (FOBT completed per quarter/population due for CRC screening per quarter)* 1000. * joinpoint location. Dashed vertical lines indicate quarter when the following initiatives were enacted: RCT: Publication of the second and third randomized controlled trials in November 1996. CTFPHC: Publication of the Canadian Task Force on Preventive Health Care guidelines for CRC screening in February 2001. Announcement of PCP financial incentives in July 2005. CCC Program launch, April 2008. CCC Program 2-year anniversary, April 2010.