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Table 4 Improvement in prompted symptom awareness by socio-demographic characteristics and recognition of BCAC-CRC advertisements (binary logistic regression)

From: Change in public awareness of colorectal cancer symptoms following the Be Cancer Alert Campaign in the multi-ethnic population of Malaysia

 n/d (%)OR (95% CI)
(unadjusted)
POR (95% CI)
(adjusted)a
P
Age
 40–49 years137/227 (60.4)Reference0.308Reference0.075
 50–59 years138/265 (52.1)0.71 (0.50, 1.02)0.0660.71 (0.47, 1.06)0.095
 60–69 years101/176 (57.4)0.89 (0.59, 1.32)0.5481.26 (0.76, 2.09)0.369
 ≥ 70 years32/59 (54.2)0.78 (0.44, 1.39)0.3951.19 (0.56, 2.50)0.652
Gender
 Male140/ 255 (54.9)Reference Reference 
 Female269/475 (56.6)1.08 (0.79, 1.46)0.6311.21 (0.83, 1.77)0.326
Ethnicity
 Malay241/410 (58.8)Reference0.169Reference0.031
 Chinese42/73 (57.5)0.95 (0.57, 1.57)0.8421.07 (0.58, 1.97)0.841
 Indian101/204 (49.5)0.69 (0.49, 0.96)0.0300.53 (0.34, 0.83)0.005
 Others25/42 (59.5)1.03 (0.54, 1.87)0.9261.03 (0.49, 2.17)0.937
Marital Status
 Married332/596 (55.8)Reference Reference 
 Single77/133 (57.9)1.09 (0.75, 1.59)0.6601.12 (0.70, 1.81)0.639
Education
 No formal education69/123 (56.1)Reference0.208Reference0.135
 Primary71/143 (49.7)0.77 (0.48, 1.25)0.2940.66 (0.37, 1.18)0.162
 Secondary224/378 (59.3)1.14 (0.76, 1.72)0.5371.11 (0.66, 1.87)0.701
 Tertiary43/83 (51.8)0.84 (0.48, 1.47)0.5440.81 (0.39, 1.68)0.562
Monthly family income
 < RM 4000293/511 (57.3)Reference0.558Reference0.627
 RM 4000–10,00049/87 (56.3)0.96 (0.61, 1.52)0.8590.94 (0.56, 1.57)0.798
 RM > 10,0008/18 (44.4)0.60 (0.23, 1.53)0.2820.60 (0.21, 1.70)0.336
CRC history 
 No356/633 (56.2)Reference Reference 
 Yes48/88 (54.5)0.93 (0.60, 1.46)0.7640.83 (0.50, 1.38)0.468
CRC screening history
 No378/660 (57.3)Reference Reference 
 Yes31/69 (44.9)0.61 (0.37, 1.00)0.0510.68 (0.37, 1.24)0.206
TV ad recognition
 No229/417 (54.9)Reference Reference 
 Yes180/312 (57.7)1.12 (0.83, 1.51)0.4550.80 (0.56, 1.15)0.232
Radio ad recognition
 No322/596 (54.0)Reference Reference 
 Yes87/133 (65.4)1.61 (1.09, 2.38)0.0172.19 (1.33, 3.62)0.002
Print ad recognition
 No223/437 (51.0)Reference Reference 
 Yes186/292 (63.7)1.68 (1.24, 2.28)0.0011.80 (1.27, 2.56)0.001
  1. n number of participants improved their prompted symptom awareness by one or more symptoms divided by the total number of survey participants (d denominator)
  2. Ad Advertisement, CI Confidence interval, n Number of participants, OR Odds ratio, RM Malaysian Ringgit, TV Television
  3. a Adjusted for age, gender, ethnicity, marital status, education, monthly family income, TV ad recognition, radio ad recognition, print ad recognition, CRC history, CRC screening