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Table 2 The relationship between the socio-demographic characteristics of respondents and their recognition of any aspect of the BCAC-CRCa

From: Change in public awareness of colorectal cancer symptoms following the Be Cancer Alert Campaign in the multi-ethnic population of Malaysia

 

n/d (%)

OR (95% CI)

(unadjusted)

P

OR (95% CI)

(adjusted)b

P

Age

 40–49 years

161/227 (70.9)

Reference

< 0.001

Reference

0.074

 50–59 years

191/265 (72.1)

1.06 (0.72, 1.57)

0.778

1.11 (0.71, 1.74)

0.641

 60–69 years

103/177 (58.2)

0.57 (0.38, 0.86)

0.008

0.74 (0.44, 1.25)

0.263

 ≥ 70 years

27/59 (45.8)

0.35 (0.19, 0.62)

< 0.001

0.44 (0.21, 0.95)

0.036

Gender

 Male

162/255 (63.5)

Reference

 

Reference

 

 Female

322/475 (67.8)

1.21 (0.88, 1.66)

0.246

1.13 (0.75, 1.69)

0.566

Ethnicity

 Malay

290/410 (70.7)

Reference

< 0.001

Reference

< 0.001

 Chinese

25/73 (34.2)

0.22 (0.13, 0.37)

< 0.001

0.23 (0.12, 0.43)

< 0.001

 Indian

140/205 (68.3)

0.89 (0.62, 1.28)

0.534

0.99 (0.64, 1.53)

0.975

 Others

29/42 (69.0)

0.92 (0.46, 1.84)

0.820

1.00 (0.45, 2.26)

0.995

Marital Status

 Married

397/596 (66.6)

Reference

 

Reference

 

 Single

86/133 (64.7)

0.92 (0.62, 1.36)

0.667

1.04 (0.63, 1.73)

0.875

Education

 No formal education

68/124 (54.8)

Reference

0.024

Reference

0.032

 Primary

100/143 (69.9)

1.92 (1.16, 3.17)

0.011

2.45 (1.32, 4.55)

0.004

 Secondary

261/378 (69.0)

1.84 (1.21, 2.78)

0.004

1.89 (1.11, 3.23)

0.020

 Tertiary

53/83 (63.9)

1.46 (0.82, 2.57)

0.198

2.05 (0.94, 4.44)

0.070

Monthly family income

 < RM 4000 (low)

357/511 (69.9)

Reference

0.355

Reference

0.296

 RM 4000–10,000 (middle)

57/87 (65.5)

0.83 (0.51, 1.33)

0.433

0.80 (0.46, 1.39)

0.432

 RM > 10,000 (high)

10/18 (55.6)

0.54 (0.21, 1.40)

0.207

0.46 (0.16, 1.30)

0.141

CRC history

 No

419/633 (66.2)

Reference

 

Reference

 

 Yes

61/88 (69.3)

1.15 (0.71, 1.87)

0.561

1.03 (0.59, 1.79)

0.915

CRC screening history

 No

440/660 (66.7)

Reference

 

Reference

 

 Yes

44/70 (62.9)

0.85 (0.51, 1.41)

0.522

1.24 (0.64, 2.42)

0.530

  1. n number of participants ‘reached’ or who reported that they saw (one or more parts of) the campaign divided by the total number of survey participants (d denominator)
  2. BCAC Be Cancer Alert Campaign, CI Confidence interval, CRC Colorectal cancer, OR Odds ratio, RM Malaysian Ringgit
  3. a This includes participants who reported that they have been exposed to either the TV, Radio and/or BCAC-CRC print advertisements when prompted with the advertisement at follow-up
  4. b Adjusted for age, gender, ethnicity, marital status, education, monthly family income, CRC history, CRC screening history
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BMC Cancer

ISSN: 1471-2407

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