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Table 2 The relationship between the socio-demographic characteristics of respondents and their recognition of any aspect of the BCAC-CRCa

From: Change in public awareness of colorectal cancer symptoms following the Be Cancer Alert Campaign in the multi-ethnic population of Malaysia

 n/d (%)OR (95% CI)
(unadjusted)
POR (95% CI)
(adjusted)b
P
Age
 40–49 years161/227 (70.9)Reference< 0.001Reference0.074
 50–59 years191/265 (72.1)1.06 (0.72, 1.57)0.7781.11 (0.71, 1.74)0.641
 60–69 years103/177 (58.2)0.57 (0.38, 0.86)0.0080.74 (0.44, 1.25)0.263
 ≥ 70 years27/59 (45.8)0.35 (0.19, 0.62)< 0.0010.44 (0.21, 0.95)0.036
Gender
 Male162/255 (63.5)Reference Reference 
 Female322/475 (67.8)1.21 (0.88, 1.66)0.2461.13 (0.75, 1.69)0.566
Ethnicity
 Malay290/410 (70.7)Reference< 0.001Reference< 0.001
 Chinese25/73 (34.2)0.22 (0.13, 0.37)< 0.0010.23 (0.12, 0.43)< 0.001
 Indian140/205 (68.3)0.89 (0.62, 1.28)0.5340.99 (0.64, 1.53)0.975
 Others29/42 (69.0)0.92 (0.46, 1.84)0.8201.00 (0.45, 2.26)0.995
Marital Status
 Married397/596 (66.6)Reference Reference 
 Single86/133 (64.7)0.92 (0.62, 1.36)0.6671.04 (0.63, 1.73)0.875
Education
 No formal education68/124 (54.8)Reference0.024Reference0.032
 Primary100/143 (69.9)1.92 (1.16, 3.17)0.0112.45 (1.32, 4.55)0.004
 Secondary261/378 (69.0)1.84 (1.21, 2.78)0.0041.89 (1.11, 3.23)0.020
 Tertiary53/83 (63.9)1.46 (0.82, 2.57)0.1982.05 (0.94, 4.44)0.070
Monthly family income
 < RM 4000 (low)357/511 (69.9)Reference0.355Reference0.296
 RM 4000–10,000 (middle)57/87 (65.5)0.83 (0.51, 1.33)0.4330.80 (0.46, 1.39)0.432
 RM > 10,000 (high)10/18 (55.6)0.54 (0.21, 1.40)0.2070.46 (0.16, 1.30)0.141
CRC history
 No419/633 (66.2)Reference Reference 
 Yes61/88 (69.3)1.15 (0.71, 1.87)0.5611.03 (0.59, 1.79)0.915
CRC screening history
 No440/660 (66.7)Reference Reference 
 Yes44/70 (62.9)0.85 (0.51, 1.41)0.5221.24 (0.64, 2.42)0.530
  1. n number of participants ‘reached’ or who reported that they saw (one or more parts of) the campaign divided by the total number of survey participants (d denominator)
  2. BCAC Be Cancer Alert Campaign, CI Confidence interval, CRC Colorectal cancer, OR Odds ratio, RM Malaysian Ringgit
  3. a This includes participants who reported that they have been exposed to either the TV, Radio and/or BCAC-CRC print advertisements when prompted with the advertisement at follow-up
  4. b Adjusted for age, gender, ethnicity, marital status, education, monthly family income, CRC history, CRC screening history