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Table 1 Seven cancer risk factors and associated risk and protective behaviours

From: Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention

Cancer risk factor Risk behaviour Protective behaviour
1. Spending time outdoors during peak UV times without sun protection 1. Tried to get a tan from the sun or used a solarium this summer 1. Sunsafe: Did not try to get a tan from the sun nor used a solarium this summer
2. Smoking cigarettes 2. Daily or occasional smoker of cigarettes, cigars or pipes 2. Non-smoker: Does not smoke cigarettes, cigars nor pipes
3. Passive smoking 3. Does not try to avoid places where s/he may be exposed to other people’s cigarette smoke 3. Avoid passive smoke: Tries to avoid places where s/he may be exposed to other people’s cigarette smoke
4. Being overweight or obese 4. Body Mass Index (BMI) of 25 or more 4. Healthy weight: BMI of 18.5 to less than 25.0
5. Drinking alcohol 5. AUDIT-C score of 4 or more for men and 3 or more for women 5. Lower risk alcohol intake: AUDIT-C score of 0–3 for men and 0–2 for women
6. Not eating enough vegetables 6. Eating fewer than five serves of vegetables per day 6. 5+ vegetable serves: Eating five or more serves of vegetables per day
7. Not eating enough fruit 7. Eating fewer than two serves of fruit per day 7. 2+ fruit serves: Eating two or more serves of fruit per day