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Table 1 Seven cancer risk factors and associated risk and protective behaviours

From: Identification of cancer risk and associated behaviour: implications for social marketing campaigns for cancer prevention

Cancer risk factor

Risk behaviour

Protective behaviour

1. Spending time outdoors during peak UV times without sun protection

1. Tried to get a tan from the sun or used a solarium this summer

1. Sunsafe: Did not try to get a tan from the sun nor used a solarium this summer

2. Smoking cigarettes

2. Daily or occasional smoker of cigarettes, cigars or pipes

2. Non-smoker: Does not smoke cigarettes, cigars nor pipes

3. Passive smoking

3. Does not try to avoid places where s/he may be exposed to other people’s cigarette smoke

3. Avoid passive smoke: Tries to avoid places where s/he may be exposed to other people’s cigarette smoke

4. Being overweight or obese

4. Body Mass Index (BMI) of 25 or more

4. Healthy weight: BMI of 18.5 to less than 25.0

5. Drinking alcohol

5. AUDIT-C score of 4 or more for men and 3 or more for women

5. Lower risk alcohol intake: AUDIT-C score of 0–3 for men and 0–2 for women

6. Not eating enough vegetables

6. Eating fewer than five serves of vegetables per day

6. 5+ vegetable serves: Eating five or more serves of vegetables per day

7. Not eating enough fruit

7. Eating fewer than two serves of fruit per day

7. 2+ fruit serves: Eating two or more serves of fruit per day