Table 1 Main outcome measures for assessing intervention efficacy

A) Cases and stages of cancers diagnosed

Cases of the 9 cancers newly diagnosed from last assessment; date and evidence of diagnosis; stage of the cancers at diagnosis.

B) Related knowledge, attitudes and practices

Knowledge about susceptibility and seriousness of cancer; knowledge about effectiveness of practicing each of the objective behaviors; knowledge about benefits of practicing each of the objective behaviors; knowledge about barriers to practicing each of the objective behaviors; knowledge about strategies/techniques for coping with each of the barriers to practicing each of the objective behaviors; practice of each of the objective behaviors.

C) Easy biophysical indicators

Body height; body weight; waist circumstance; hip circumstance; systolic/diastolic blood pressure, fasting plasma glucose etc.

D) Intervention compliance

Proportion of eligible patients who complete detailed risk assessment; proportion of eligible patients who attend at least 10 counseling sessions in the first year of the intervention and at least 5 sessions in each of the following years; proportion of village clinic doctors who complete at least 90% of the counseling sessions assigned.

E) Acceptance of eCROPS-CA

Acceptance, beliefs and comments about the eCROPS-CA as a whole and specific components voiced by key informants, e.g., participating village doctors, farmers and project managers and supervisors.