TY - JOUR AU - Chai, Jing AU - Shen, Xingrong AU - Feng, Rui AU - Cheng, Jing AU - Chen, Yeji AU - Zha, Zhengqiu AU - Jia, Shangchun AU - Liang, Han AU - Zhao, Ting AU - Sha, Rui AU - Shi, Yong AU - Li, Kaichun AU - Wang, Debin PY - 2015 DA - 2015/04/08 TI - eCROPS-CA: a systematic approach toward effective and sustainable cancer prevention in rural China JO - BMC Cancer SP - 233 VL - 15 IS - 1 AB - Effective prevention against cancers depends heavily on sustained individual efforts practicing protective behaviors and avoiding risk factors in a complex sociocultural context, which requires continuous and personalized supports. Contemporary prevention relies primarily on strategies targeting general population with limited attention being paid to individualized approaches. This study tests a novel package called, in acronym of core intervention components, eCROPS-CA that leverages protective behaviors against over 80% leading cancers among high risk individuals via continuous and tailored counseling by village doctors. SN - 1471-2407 UR - https://doi.org/10.1186/s12885-015-1253-6 DO - 10.1186/s12885-015-1253-6 ID - Chai2015 ER -