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Table 4 Content analysis of tweets and retweets by type of user

From: Using Twitter for breast cancer prevention: an analysis of breast cancer awareness month

  Organizations Individuals Celebrities All users
  Tweets Retweet Tweets Retweet Tweets Retweet Tweets Retweet
N (%) N (%) N (%) N (%) N (%) N (%) N (%) N (%)
Total N 144,866 8,447 1,202,132 61,266 4,805 483 1,351,823 70,147
Clothing 33,591(23.3) 1,853 (21.9) 427,359 (35.6) 15,706 (25.6) 1,088 (22.6) 89 (20.5) 462,038 (34.2) 17,648 (25.2)
Fundraiser 12,567 (8.7) 560 (6.6) 66811 (5.6) 3,513 (5.7) 464 (9.7) 32 (7.4) 79,842 (5.9) 4,105 (5.9)
Walks 10,020 (6.9) 422 (5.0) 98,682 (8.2) 3,394 (5.5) 245 (5.1) 23 (5.3) 108,947 (8.1) 3,839 (5.5)
Early detection 9,096 (6.3) 623 ( 7.4) 32,532 (2.7) 2,702 (4.4) 332 (6.9) 21 (4.8) 41,960 (3.1) 3,346 (4.8)
Loved ones 6,040 (4.2) 372 (4.4) 54,769 (4.6) 2,446 (4.0) 233 (4.9) 21 (4.8) 61,042 (4.5) 2,839 (4.0)
Diagnosis 2,918 (2.0) 167 (2.0) 8,459 (0.7) 586 (1.0) 90 (1.9) 4 (0.9) 11,467 (0.9) 757(1.1)
Treatments 2,012 (1.4) 98 (1.2) 7,846 (0.70 369 (0.6) 38 (0.8) 0 9,896 (0.7) 467(0.7)
Resentment 394 (0.3) 18 (0.2) 3,443 (0.30 142 (0.2) 7 (0.2) 1 (0.2) 3,844 (0.3) 161 (0.2)