Table 4 Content analysis of tweets and retweets by type of user
From: Using Twitter for breast cancer prevention: an analysis of breast cancer awareness month
| Â | Organizations | Individuals | Celebrities | All users | ||||
|---|---|---|---|---|---|---|---|---|
| Â | Tweets | Retweet | Tweets | Retweet | Tweets | Retweet | Tweets | Retweet |
N (%) | N (%) | N (%) | N (%) | N (%) | N (%) | N (%) | N (%) | |
Total N | 144,866 | 8,447 | 1,202,132 | 61,266 | 4,805 | 483 | 1,351,823 | 70,147 |
Clothing | 33,591(23.3) | 1,853 (21.9) | 427,359 (35.6) | 15,706 (25.6) | 1,088 (22.6) | 89 (20.5) | 462,038 (34.2) | 17,648 (25.2) |
Fundraiser | 12,567 (8.7) | 560 (6.6) | 66811 (5.6) | 3,513 (5.7) | 464 (9.7) | 32 (7.4) | 79,842 (5.9) | 4,105 (5.9) |
Walks | 10,020 (6.9) | 422 (5.0) | 98,682 (8.2) | 3,394 (5.5) | 245 (5.1) | 23 (5.3) | 108,947 (8.1) | 3,839 (5.5) |
Early detection | 9,096 (6.3) | 623 ( 7.4) | 32,532 (2.7) | 2,702 (4.4) | 332 (6.9) | 21 (4.8) | 41,960 (3.1) | 3,346 (4.8) |
Loved ones | 6,040 (4.2) | 372 (4.4) | 54,769 (4.6) | 2,446 (4.0) | 233 (4.9) | 21 (4.8) | 61,042 (4.5) | 2,839 (4.0) |
Diagnosis | 2,918 (2.0) | 167 (2.0) | 8,459 (0.7) | 586 (1.0) | 90 (1.9) | 4 (0.9) | 11,467 (0.9) | 757(1.1) |
Treatments | 2,012 (1.4) | 98 (1.2) | 7,846 (0.70 | 369 (0.6) | 38 (0.8) | 0 | 9,896 (0.7) | 467(0.7) |
Resentment | 394 (0.3) | 18 (0.2) | 3,443 (0.30 | 142 (0.2) | 7 (0.2) | 1 (0.2) | 3,844 (0.3) | 161 (0.2) |