Table 2 Characteristics of Twitter users tweeting about breast cancer during breast cancer awareness month
From: Using Twitter for breast cancer prevention: an analysis of breast cancer awareness month
| Â | Â | Organizations | Individuals | Celebrities | All users |
|---|---|---|---|---|---|
(N = 52,109) | (N = 743,673) | (N = 2,045) | (N = 797,827) | ||
Number of Twitter followers | Â | 217,128,894 | 433,701,544 | 465,013,040 | 1,115,843,478 |
| Â | Mean | 4,166 | 583 | 227,390 | 1,398 |
| Â | Median | 286 | 190 | 50,531 | 194 |
Number of other Twitter users they are following | Â | 46,054,231 | 315,152,760 | 12,729,206 | 373,936,197 |
| Â | Mean | 883 | 423 | 6,224 | 468 |
| Â | Median | 271 | 216 | 418 | 218 |
Number of BCAM tweets | Â | 144,886 | 1,202,132 | 4,805 | 1,351,823 |
| Â | Mean | 2.78 | 1.62 | 2.35 | 1.69 |
| Â | Median | 1 | 1 | 1 | 1 |
Number of lifetime tweets* | Â | 356,490,826 | 5,448,8247,18 | 25,591,726 | 5,830,907,270 |
| Â | Mean | 6,841 | 7,326 | 12,514 | 7,308 |
| Â | Median | 1,692 | 2,584 | 5,822 | 2,528 |
BCAM impressions | Â | 764,914,959 | 1,005,051,671 | 1,258,484,973 | 3,028,451,603 |
| Â | Mean | 14,679 | 1,351 | 615,396 | 3,795 |
| Â | Median | 404 | 225 | 73,503 | 232 |