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Table 2 Characteristics of Twitter users tweeting about breast cancer during breast cancer awareness month

From: Using Twitter for breast cancer prevention: an analysis of breast cancer awareness month

   Organizations Individuals Celebrities All users
(N = 52,109) (N = 743,673) (N = 2,045) (N = 797,827)
Number of Twitter followers   217,128,894 433,701,544 465,013,040 1,115,843,478
  Mean 4,166 583 227,390 1,398
  Median 286 190 50,531 194
Number of other Twitter users they are following   46,054,231 315,152,760 12,729,206 373,936,197
  Mean 883 423 6,224 468
  Median 271 216 418 218
Number of BCAM tweets   144,886 1,202,132 4,805 1,351,823
  Mean 2.78 1.62 2.35 1.69
  Median 1 1 1 1
Number of lifetime tweets*   356,490,826 5,448,8247,18 25,591,726 5,830,907,270
  Mean 6,841 7,326 12,514 7,308
  Median 1,692 2,584 5,822 2,528
BCAM impressions   764,914,959 1,005,051,671 1,258,484,973 3,028,451,603
  Mean 14,679 1,351 615,396 3,795
  Median 404 225 73,503 232
  1. * Total number of tweets (about any topic) users have posted to date when data were collected.